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BRAVO Growth
About this project
I was tasked with creating a Tone of Voice for BRAVO, and writing copy for their new website. This project involved strategising and developing a brand personality, enabling BRAVO to distinguish themselves from competitors in the growth marketing industry.
A highlight of this project was working with an inspired, international team based in Barcelona.
Tone of Voice
The process of creating BRAVO's Tone of Voice involved collaborating closely with the BRAVO team and using their existing brand guideline to inform the end result.
BRAVO's visual branding is based on bringing different pieces together to create unique, comprehensive solutions. To bring this message across, we used the concept of "orchestrating" in the brand's language - a conductor bringing various instruments together to create a moving and timeless composition.
Website Copy
Based on the brand's Tone of Voice above, I crafted copy for BRAVO's website. Key messages included creating partnerships, long-term and sustainable results, and communicating the team's vast expertiese.
