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Berghshire Wealth
Sanlam has pioneered a BlueStar business model, where independently owned advisory practices are authorised to operate as Sanlam affiliates. Berghshire Wealth is one of Sanlam’s biggest BlueStars, operating across 4 provinces in South Africa.
About this project
I developed a Tone of Voice for Berghshire Wealth to inform their marketing materials and online presence. Although an independent practice, Berghshire still needs to adhere to Sanlam's BlueStar branding and communication guidelines, so their Tone of Voice can be seen as a refined, more detailed version within those contraints.
Tone of Voice
Based on Sanlam's guidelines and existing client personas, I shaped Bergshire's own style by looking at their clients, values and unique position within the market.
